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() ֲ ˲ò Ͳ Ͳֲ 1990- ʲ

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- 90- - .

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() ֲ˲Ҳ ˲ò-Բ ( )

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.

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() Ѳ ˲ ί ֲ Ҳ ( )

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䳿

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() Ҳ

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, Ego , 糿 ' , () , - . : 1) ; 2) , - , (. ); 3) , , ﳺ-.

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() -

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Text and anthropocentric aspect of metaphor
The article continues a series of publications by the author on linguistics of the text. Considered poetic and metaphorical discourse as an act of communicative interaction of the addressee and the addressee, the role of the metaphor for determining the causes and consequences of the behavior of the addressee, for influence with the purpose of changing the inner world of the speaker, its pragmatic and value orientations, for establishing emotional contact as a platform for further creative interaction, is defined. for self-expression of the subject of speech (the addressee), which is directed on a special type of pragmatic influence - regulation by the addressee of his own behavior (removal of emotional stress).

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() Ͳ- ί в һ Dz

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The article presents the description text of the category adrastos in the poetry of Ivan Franko in the communicative and pragmatic aspects. Given the types of recipients, their manifestations and features in General, verbal poet.

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() в Ҳ: Ͳ Ͳ Ҳ

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THE ADRESANTNIST AND ADRESATNIST IN TEXT
In the article category is described as variety of semantic text category, found out its qualifying signs, displays and classification groups. Attention on the language means of her expression in a text.

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() Բ ( 糿 1990-2000 )

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糿 ʼ.

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() Ͳ ̲ ,

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CONCEPTUAL MEASURINGS OF TEXT, DISCOURS AND WORK
The comparative analysis of text, discours and work is carried out in the article. The differential signs of these concepts, most modern approaches, to the study of basic concepts of linguistics of broadcasting are determined.

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() в Ͳܻ ² ( )

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1932-1933 . , .

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